Societal challenges such as climate change, land subsidence, CO2 emissions and the scarcity of fossil fuels require new, sustainable solutions. The call for a more biobased and circular economy is becoming ever greater and increasingly necessary. The construction world cannot and must not lag behind. That is why we, the team of Biobased Creations of Company New Heroes, together with the Dutch Design Foundation, started an experiment with other pioneers to build an iconic biobased pavilion for the Dutch Design Week 2019: The Growing Pavilion. With this structure we show the possibilities, and above all the wonderful beauty, of biobased construction. The pavilion is unique in the way in which a large number of biobased materials, such as wood, hemp, mycelium, cattail and cotton, come together to form an extraordinary creation.

“With every biobased material that we used for the pavilion, we show the natural raw material as much as possible. This way, the pavilion ended up having a unique, organic texture and colour. The Growing Pavilion promotes a new aesthetic that gives biobased materials a unique and beautiful identity.”

Pascal Leboucq

The Growing Pavilion stood proudly in the beating heart of DDW 2019. In ten days more than 75,000 people – industry professionals, governmental figures and organizations but also many “consumers” and regular DDWvisitors – visited the pavilion. New Heroes’ storytellers gave tours and brought the pavilion to life. Inside the pavilion visitors could also walk through an exhibition that we set up with biobased designers, watch videos and consult the materials atlas. Every day started with a concert, a Growing Music Piece that developed over 10 days. And in order to reinforce the story of The Growing Pavilion, we organized daily harvesting of edible oyster mushrooms that grew from mycelium.

Continuous research

As with every project of Biobased Creations of Company New Heroes, The Growing Pavilion was built on many years of research. Which biobased materials are suitable for this iconic structure? What is the aesthetic value of biobased materials? Also: why is it necessary to make the transition to a biobased economy? We have documented and showcased our research process in different ways, aiming for full transparency. Amongst other things, a “Reasons why” animation film, the making of movie and an atlas of all materials used for The Growing Pavilion are available on this website.

We are currently discussing the possibility to rebuild The Growing Pavilion in other locations with various enthusiastic companies and organizations, so we continue to inspire even more people towards biobased building and towards a circular economy.

Design: Pascal Leboucq
Concept: Pascal Leboucq & Lucas De Man & Eric Klarenbeek (Klarenbeek & Dros)

Initiative of: Biobased Creations and Dutch Design Foundation.

Made possible by Stichting Doen, Brabant C, BPD cultuurfonds & Prins Bernhard Cultuur Fonds.

In collaboration with: Fiction Factory, Tentech, Buitink Technology. In collaboration with: Primum, HuisVeendam, ECO-board,, Braindrop BV, Impershield, Houthandel Looijmans, TenCate Outdoor Fabrics, Botanic Bites, BioBased Delta, Centre of Expertise Biobased Economy (CoE BBE), Natuurvezel Applicatie Centrum (NAC), Sounding Bodies, Juro Coating, Noorderwind, Floriade Almere 2022.

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