We are highly commended by Dezeen!

We took part in the 2020 prestigious Dezeen Awards! As a result, we received the Highly Commended badge in the category of small buildings. We are proud of the team and everyone who participated in creating the pavilion and program around it. Receiving appreciation from such a platform is a great step towards more appreciation … Continued

The Exploded View

Professionals and the public inspire and activate about the possibilities, benefits and beauty of circular and biobased buildings. To this end, Company New Heroes works in the Embassy Circular & Biobased Building of the World Design Embassies program (WDE) with a large number of pioneers from the world of circular and biobased design and construction. … Continued

The Growing Pavilion Documentary

We made an 8-minute documentary in which you can see and hear all about the “reason why” we built the pavilion, how it’s made and the deeper story behind it. 

Expert sessions

A highway of mold and wood Can we build a highway of wood and mold? Can we grow raw materials alongside the highway and process them on-site? In The Growing Pavilion, by Company New Heroes, a mini-hackathon was organized on Tuesday at Dutch Design Week for the development of a sustainable highway. The evening was … Continued


Every day during the Dutch Design Week, actors from New Heroes were present to take visitors in groups of 20 through our search for biobased building and biobased aesthetics. Where did our journey start? What did we come across and how can we dream about a biobased future together?

Mushroom harvesting

Edible mushrooms can grow from mycelium, one of the main building materials of The Growing Pavilion. During the Dutch Design Week we grew some of these edible fungi and harvested them daily at 15:00. People could literally taste The Growing Pavilion by taking some mushrooms home, for an organic dinner.  We’ve got a recipe from … Continued


During the Dutch Design Week Designer of The Growing Pavilion Pascal Leboucq was also the curator of the Growing Pavilion Exhibition. He gave both emerging and established biobased designers a platform to inspire visitors. In the world of fashion and design, biobased designers flourish with pieces of furniture, rugs, lamps and other objects. Even after … Continued

Growing Music

Every morning during the Dutch Design Week, The Growing Pavilion was opened with a live concert with the music of J.S. Bach. With his notes? as a starting point, a number of musicians created live moments, which were recorded and processed into a soundscape. Every day new ones were added, as food for the soundscape, … Continued

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